While it’s perhaps best known as the state capital of Wisconsin, there is much that Madison is known for. The hidden gems throughout Madison, WI make the city beloved by locals and visitors alike. From iconic neighborhood hang-outs to gorgeous natural features, there is so much to explore in this Midwestern hub.
Whether you’re moving to an apartment in Madison, WI, want to buy a home in the area, or are just passing through the Midwest in a rental house, these local experts have shared the must-visit spots to seek out to make this capital city feel like home.
1. Learn why Wisconsin is referred to as America’s Dairyland
At Madison’s Dane County Farmers’ Market, you’ll find a variety of local offerings from produce to art that show off the city’s culture and charm. “Everyone is so proud to share their products with other members of the community,” shares Stella, owner of Dairy Godmom, a food cart in the market you should definitely be on the lookout for. Here, Stella serves handmade, small batch ice cream using local dairy and produce. Each flavor is seasonally crafted, so you’re guaranteed a fresh experience all year round.
2. Visit these local LGBTQ+ businesses
Out Professional Engagement Network, or OPEN, is a Madison-based non-profit working towards a diverse, inclusive community. They welcome all in the LGBTQ+ community, and were excited to share a small sampling of some of the many incredible, queer-owned spaces that Madison has to offer:
- Mala Yoga Center: This yoga studio in the Monona neighborhood fosters mindfulness and inclusivity, making their rejuvenating yoga sessions the perfect way to start your day.
- Chrysalis Hair and Body: Explore this unique salon near Lake Mendota known for its curated selection of vintage and used clothing designed for all bodies.
- Delta Beer Lab: Wrap up your day at this sustainable brewery offering locally crafted beers in a welcoming and inclusive environment.
3. Get a unique dining experience at Feast
Whether you’re new to the area or a long-time resident, Feast – Artisan Dumplings and Tea House is a hidden gem in Madison. Their unique dumplings and creative tea blends combine authentic flavors with a cozy atmosphere, making an unforgettable dining experience that perfectly captures the city’s diverse and welcoming spirit.
4. Venture into the many natural hidden gems in Madison
“Madison is the perfect place for whatever lifestyle, fast or slow, you’d like to live,” shares the crew at Ritual Moon Tattoo in the heart of the city on State Street. “We all appreciate the lively vibe of this college town and its various restaurants and recreation. The whole shop will agree that Mint Mark is hands down our favorite restaurant in the area. Some of our artists’ favorite activities involve getting outside by exploring the Ice Age Trail, many bike paths, the UW Arboretum, and endless water adventures nearby.”
5. Catch a stunning performance from local dance companies
“Please support the arts and see some terrific dance performances,” shares award-winning dance photographer Kat Stiennon. “Some wonderful dance companies are residents of The Overture Center for the Arts, including Madison Ballet and Kanopy Dance in particular.”
“I also highly enjoy Water Street Dance Co. if you are looking for unique things to do in Milwaukee as well,” suggests Stiennon.
6. Take a charcuterie opportunity with this local woman-owned small business
Near Lake Mendota in the Bay Creek neighborhood, embrace the vibrant mix of culture, community, and connection that makes Madison special at Tricky Foods. This experiential charcuterie and cheese styling business, wine and beer bar, and event space brings people together over artfully crafted charcuterie and grazing boards. Bring your friends to enjoy a board at their wine bar, in their cozy winter globes on the patio, or take one to go. Their delicious creations make the perfect picnic to enjoy at the Memorial Union Terrace or to entertain guests in your apartment.
7. Hidden gems in Madison indoors and outdoors
In the heart of downtown Madison, The Ugly Apple Café makes its home right between Lakes Mendota and Monona. Laurel, owner and local expert, recommends stopping by for their unbeatable Paczki in the spring for Mardi Gras, as well as checking out these other hidden gems in Madison:
- Pheasant Branch Conservancy: “I’d recommend this area in Middleton for a hike,” Laurel shares. “It’s beautiful. There are lots of different paths with a variety of difficulty, and the natural spring is definitely worth a visit.”
- Token Creek County Park: “A good hike with a great off leash dog park if you want a good spot to bring your pup.”
- La Taguara: “This Venezuelan restaurant has delicious food. You can’t go wrong with the Arepas, but my personal favorite is the Mojito en Coco, which is tilapia stew. It’s fantastic.”
8. Explore the variety on South Park Street
“As a 25 year resident in Madison and a local business owner in the Bay Creek neighborhood, I really love what South Park Street offers,” shares J, owner of The Bounty, a vintage marketplace.
“Our store is smack dab in the middle of a historically storied community,” explains J. “Nearby shops like Lakeside Coffee and Silver Rose Vintage are an easy stroll away from some of the most ethically authentic restaurants in Madison, including Taqueira Guadalajara, Sunny Pho, and Oishi Sushi Bar. Cordial and The Mason are also great neighborhood watering holes that can’t be missed.”
9. Discover a culinary hidden gem in the heart of Madison
Parthenon Gyros has been delighting Madisonians with its house-made gyros since 1972. Fans have returned again and again for their renowned gyros compiled of juicy meats, warm pita, and their signature yogurt tzatziki sauce. The vibrant atmosphere adorned with quirky art and a tranquil rooftop garden adds to the charm and magic of this local hidden gem in Madison.
10. Take a stroll out to Stoughton
“Eugster’s Farm Market is one of my favorite places to visit,” shares Rose, owner and photographer of Life in Pink Photography. “It’s only about 20 minutes outside of Madison in Stoughton. I learned about it from a client who wanted to do their senior photos there, and I fell in love with it. It’s very family oriented with a petting zoo and special events throughout the year. They have zinnia fields and sunflowers in the summer, and Christmas tree cutting in the winter. You can also buy produce and craft items in their store.”
11. Check out this unique local café
Madison is a foodie town, from farmers’ markets to small family owned restaurants and coffee shops – like Icki Sticki. This local café has farm-to-table and eclectic eats, including coffee from some of the city’s many local roasters. Stop by to try a cup, or one of the other many fun food and drink selections at this hidden gem in Madison.
12. One long time local’s expert recommendations
Ryan, operating partner of local specialty cocktail bar Oz by Oz, has lived in Madison since 1994. Drawn to the amazing range of locally owned businesses nearby, he recommends the following places:
- Ledger Coffee: “Go for a perfectly crafted cortado in the recently renovated Garver Feed Mill and stay for the Midwest Vintage Flea Market happening in the massive atrium,” recommends Ryan.
- Rent a BCycle: Exploring Madison’s platinum-rated bike paths are a must if you’re looking for the best cities for biking.
- Settle Down Tavern: Ryan recommends the Good Idea double smash burger and cheese puppies at this Mansion Hill neighborhood restaurant.
- Olbrich Botanical Gardens: This stunning botanical garden near Lake Monona is, as Ryan says, “a tropical oasis” full of history and gorgeous plant life.
- Turn Key Supper Club: “You have to finish here for a true Wisconsin experience. Their Saturday Prime Rib is a can’t-miss event,” assures Ryan.
Local experts know the hidden gems of Madison, WI unlike any other
With more than a few unique things to do in Madison, this Midwestern capital city is an iconic hub just waiting to be experienced. This list is only the beginning of what this city has to offer. As you become a true Madisonian, you might even find your own hidden gems in Madison to recommend someday.